NEC Solar.
Agency
Interatica
Client
NEC Solar
My Role
Concept • Producer • Graphic Design
Type
Exhibit Interactives
The challenge: Develop two programs to highlight NEC’s solar products and develop a customized solution to electronically send literature to booth attendees.
The Solution: Multiple programs were produced. The first was a fully interactive electronic product brochure system that utilized NEC’s CAD drawings of their storage solutions. Using these models allowed visitors to view photo-realisitc containers by rotating and enlarging them within the program’s window. This gave NEC the ability to showcase multiple storage systems without the exorbitant expense of physically placing them on the show floor
For the electronic literature, we produced a customized CMS backend that managed all available literature, customized content sets tailored for each show’s needs, data collecting that include visitor usage and items ordered, and on-site badge scanning for auto-populating of user date fields.
Interactive Brochure
Electronic Literature
Custom CMS
The Results
The NEC software fit perfectly within the brand’s objective: to be a “green” company that delivered cutting-edge solutions. Both programs supported this agenda by doing away completely with printed materials while offering sales representatives a method to engage customers and discuss each product’s unique offerings. Both programs became a staple at multiple shows and became an essential part of the company’s booth strategy.
