MedIQ.

The challenge: Construct multiple iPad programs that promote two different products & brands, includes quiz questions that are specific to each medical congress, collects anonymous user data and sends to a third-party system, includes remote content updating, and has a charity donation component.

The Solution: We chose to develop a single iPad quiz program with a robust Content Management System (CMS) that managed all quiz questions. The CMS included a feature-rich calendaring and content organizational system that allowed for each medical congress to have its own set of questions. The iPad software was designed to support two different graphic designs, specific to that product’s branding elements. For data collecting, we collaborated with the third-party’s engineers to develop a custom API.

For the project to succeed communication was essential, so I immediately created twice-weekly meetings between us and each brand’s agency.  I also created graphic design wireframes and specifications that were strictly adhered to by all parties.  I worked closely with the client to ascertain their exhibit needs and content management requirements.  These parameters were executed within the custom CSM system.