Enstilar Challenge.
Agency
Cal Ostlund | Interatica
Client
NovoNordisk | Leo Pharma
My Role
Concept • Producer • Copywriter • Graphic Design
Type
Medical Congress Exhibit
The challenge: Develop a quiz-based booth draw that promotes Leo Pharmaceutical’s new innovative spray-on psoriasis medication delivery system.
The Solution: Produce a dual-screen quiz program where visitors are able to “spray” their answer on the screen using the Enstilar delivery device.
The Results
The Enstilar Challenge is a perfect example of technology effectively supporting a product and its message, rather than just as a tool to impress attendees. This challenge was not only a traditional fun, quiz-style interactive, but visitors were immediately aware of how the product worked and how the medication was applied to a patient’s skin.
The success of this project was exemplified by the client expanding its usage beyond a single dermatological show and including it further in their medical congress campaign.
