Clarivate Analytics.
Agency
Interatica
Client
Clarivate Analytics, UK
My Role
Producer | Editor
Type
Corporate Video
The challenge: Work with a European-based client to produce a corporate video in 10 days to explain and promote the company’s new corporate logo.
The Solution: Use existing interview footage, incorporate pre-approved branding images, and create animations to explain the evolution of Clarivate Analytics’ corporate branding and logo design.
The Results
Working closely with the Head of Communications, we devised an outline for the project’s messaging and visual needs. Several hours of previously recorded interviews were shipped to me and I crafted a narrative from that footage. As key members spoke about the logo and its meaning, animations were created to support the creative evolution of the final design . The completed video was produced within the tight timeline and presented at a corporate-wide event for the launch of this new branding effort.