Clarivate Analytics.

Agency

Interatica

Client

Clarivate Analytics, UK

My Role

Producer | Editor

Type

Corporate Video

The challenge: Work with a European-based client to produce a corporate video in 10 days to explain and promote the company’s new corporate logo.

The SolutionUse existing interview footage, incorporate pre-approved branding images, and create animations to explain the evolution of Clarivate Analytics’ corporate branding and logo design.

The Results

Working closely with the Head of Communications, we devised an outline for the project’s messaging and visual needs. Several hours of previously recorded interviews were shipped to me and I crafted a narrative from that footage.  As key members spoke about the logo and its meaning, animations were created to support the creative evolution of the final design .  The completed video was produced within the tight timeline and presented at a corporate-wide event for the launch of this new branding effort.