MindLeaps.
Agency
Interatica
Client
MindLeaps
My Role
DP | Director | Editor
Type
Corporate Fundraising Video
The challenge: Interest corporate donors to invest in a non-profit company that uses dances as a means to engage and educate at-risk Rwandan children.
The Solution: Produce a four-minute video that speaks directly to the company’s science-based methodology of developing critical learning skills for third-world children through dance.
The Results
While MindLeaps had numerous videos showing the emotional connection the non-profit charity had towards third-world children. While important to engage individual donors, it fell short in garnering the interest of corporate donors.
The objective of this video was to speak directly to these key donors by focusing on the measurable success this non-profit achieved through dance. The final video delve deeper into MindLeaps’ educational methodology, while offering scientific data to support its successes in reaching, engaging, and eventually accelerating a child’s educational growth. This film, and a follow-up one produced a year later, have proven to be very successful in reaching new donors and raising much-needed corporate sponsorship.